Editoria e Media
EARTHDAY.ORG PARTNERS WITH OAAA TO BRING AWARENESS TO THE DANGERS OF PLASTICS TO HUMAN HEALTH
"Plastics in one form or another have contaminated our soil, our air and our water," said Kathleen Rogers , the President of EARTHDAY.ORG. "Plastics are in our food chain and by default, inside all of us, and we are inhaling them in from the air we breathe. It's important that the public knows this – and that we bring this crucial issue to the forefront of consumers' minds."
Babies seem the most at risk with evidence microplastics can interrupt maternal-fetal communication and potentially damage DNA . Reports have linked microplastics to autism and other endocrine disruption issues which can amongst other things manifest as early onset puberty , as well as association with some cancers , including in the prostate gland of fetuses .
"Helping to drive awareness around this important and widespread issue is what out of home is made for – delivering larger-than-life impact and engagement with the masses. These are big problems to solve, and we need to harness big, bold storytelling to help solve them," said Anna Bager , President and CEO, OAAA.
Media partners can download the creative here.
"This incredible campaign devised by our friends at the creative agency Extra Credit Projects and supported by OAAA, is about alerting the public to the dangers of plastics and their additive chemicals. It is forthright because EARTHDAY.ORG believes that the plastic industry doesn't give a fork about the planet," said Tom Cosgrove , Chief Creative and Content Officer for EARTHDAY.ORG.
To help generate even more awareness, share pictures of our creative, tag EARTHDAY.ORG,
OAAA , and use the hashtag
#PlanetvsPlastics .
EARTHDAY.ORG's founders created and organized the very first Earth Day on April 22, 1970 . Since then, EARTHDAY.ORG has mobilized over 1 billion people annually on Earth Day, and every other day, to protect the planet. EARTHDAY.ORG's mission is to diversify, educate, and activate the environmental movement worldwide. EARTHDAY.ORG is the world's largest recruiter to the environmental movement, working with more than 150,000 partners in nearly 192 countries to build environmental democracy. Learn more at EARTHDAY.ORG . It's not a day, it's a movement.
On how plastic harms human health & loads more.
Sarah Davies , davies@earthday.org
On OOH's role in this campaign and OAAA's partnership with EARTHDAY - Christine Galetto , christine@digennaro-usa.com
View original content: https://www.prnewswire.co.uk/news-releases/earthdayorg-partners-with-oaaa-to-bring-awareness-to-the-dangers-of-plastics-to-human-health-302121240.html