Results for digital subscriptions of AS Ekspress Grupp in the 2nd quarter of 2022

The number of digital subscriptions of AS Ekspress Grupp increased by 34% year-over-year in the Baltic States (2 ndquarter: 4%, first six months: 12%) and totalled 151 322 at the end of June.The number of digital subscriptions of AS Ekspress Meedia that publishes the news portal Delfi, newspapers Eesti Päevaleht, Maaleht, Eesti Ekspress and several popular magazines increased by 22% year-over-year (2 ndquarter: 7%, first six months: 12%) and totalled 84 072.The number of digital...

Tallinn, 12/07/2022 (informazione.it - comunicati stampa - editoria e media)

Chairman of the Management Board of Ekspress Grupp Mari-Liis Rüütsalu comments:

“As compared to last year, the number of digital subscriptions of Ekspress Grupp continued to demonstrate fast growth; however, the growth rate decelerated slightly in the 2 quarter. One the one hand, this slowdown is, as expected, due to the reference base of previous periods which keeps getting higher and higher. On the other hand, growth was also impacted by our marketing campaigns where the prices of the subscriptions of new customers were less than 1 euro but that we do not include in the number of digital subscriptions. We will be able to witness the positive impact of the campaigns in the second half of the year.”

Detailed overview of digital subscriptions

One of the long-term goals of Ekspress Grupp is to increase the volume of digital subscriptions to 340 thousand subscribers in the Baltic States by the end of 2026 which is approximately 2.5 times higher than at the year-end 2021.  

Signe Kukin
Group CFO
AS Ekspress Grupp
Telephone: +372 669 8381
E-mail address: signe.kukin@egrupp.ee