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The British Chose Mobile Betting in 2020 - Behaviour Survey + Infographics by Nostrabet
The arrival of the pandemic made a significant impact on our daily lives. Due to imposed restrictions, gamblers saw a notable reduction in their land-based gambling opportunities. The impact of Covid-19 on the gambling market and consumers is still being observed. However, it makes perfect sense to see a shift in trends in favour of online gambling possibilities. Of course, there is no way of knowing if the results would be the same for 2020 if there weren't a pandemic involved. However, previous statistics did track an increase in online gambling participation in the last several years. According to the findings by the UKGC from five years ago, in the past four weeks. In 2020, that percentage went up to , which translates to almost one in four adults. With that in mind, it is safe to say that Covid-19 influenced the way people gamble. They not only work from home, but they also gamble from home.
It's no big surprise that mobile phones have taken over online gambling. Especially among younger people, smartphones were the most popular way of accessing online gambling platforms in 2020. The statistics are clear on this. As much as of the group of 18-34-year-old online gamblers use their to gamble. Those aged 65+ are present barely in the of the respondents. Moreover, the younger bettors are inclined to use a wider range of different devices to attend to their gambling appetites. ; it is the second most common way of accessing betting sites. occupy third place, followed by and . At this point, Smart TVs are referred to as the "niche" way of gambling online, but analysts predict an increase in use. This, of course, depends on whether online gambling companies will recognize the unexploited potential of these modern devices.
Many people experienced a strange merge of their work and home lives during 2020. Regarding their gambling habits, . More free time and the inability to go outside and lead an eventful lifestyle resulted in people's homes being the main locations where they gambled over the internet. That equals of the respondents, mainly those aged 18-24. Data collection shows that , which was only possible during periods of lighter restrictions.
A single gambler can hold multiple accounts with multiple online gambling providers. They will also use them more often. The stats also indicate that , but they also use them more frequently. A fifth of the respondents within the 18-34-year-olds group hold 5 or more betting accounts online. Such an occurrence is observed in those aged 65 and over, but no more than 5% of the respondents fit the profile. Thus, as you can see, consumer-gambling activities are not confined to the younger generations exclusively.
, editor and bookmaker analyst at Nostrabet, commented:
Garcia Miller
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UKGC 2020 GAMBLING BEHAVIOUR SURVEY