Natural Diamond Council Busts Industry Myths with Facts

"In an age where consumers are more inquisitive and enlightened than ever, they wish to know about the values and responsible business practices from the companies and indeed the wider industry from which they are purchasing," says David Kellie, CEO of the NDC. "At the Natural Diamond Council, we want to support consumers in taking informed decisions by providing information transparently."

The report tackles common misconceptions about the diamond industry. Examples of facts from the report include:

Highlight: Laboratory-grown diamonds can be detected from natural diamonds.
Supporting Facts:

Highlight: Not all laboratory-grown diamonds are sustainable.
Supporting Facts:

Highlight: The process of natural diamond formation means that they are inherently rare. They are a finite natural resource.
Supporting Facts:

Highlight: Laboratory-grown diamonds have experienced significant price depreciation in recent years.
Supporting Facts:

Highlight: Ethical sourcing is a priority for the natural diamond industry.
Supporting Facts:

Highlight: Natural diamonds help protect the biodiversity over an area equivalent to New York City, Chicago, Washington D.C., and Las Vegas combined. This is close to four times the land used by NDC member companies for natural diamond recovery, globally.
Supporting Facts:

Highlight: Natural Diamonds benefit the countries from which they originate. The natural diamond industry supports the livelihood of 10 million people worldwide.
Supporting Facts:

For additional facts about the diamond industry where topics including traceability, stockpiling and other misconceptions are addressed visit: https://www.naturaldiamonds.com/diamondfacts/.

The findings of this analysis have been derived from a thorough review of a wide range of secondary research conducted by globally respected third-party organizations. Industry experts and independent sustainability advisors were also consulted on the topics covered.

About Natural Diamond Council

The Natural Diamond Council (NDC) inspires and informs consumers about the incredible world of natural diamonds through its Only Natural Diamonds platform. The platform is the authoritative publisher on all things natural diamonds including celebrities and pop culture, epic diamonds and jewellery trends, engagements and weddings, and diamond buying guides. The NDC supports the integrity of the natural diamond industry by providing transparency and insight on the progress of this sector and its commitments to further betterment. NDC is a global organization whose members' operations span four continents and ten countries including Canada, South Africa, and Botswana. Their operations support the livelihood of 10 million industry employees and their families around the world. The NDC operates in the US, China, India, UAE, and Europe. For more information, please visit https://www.naturaldiamonds.com/.

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