Poda Enters Medical Device Market and Hires Chief Medical Officer

As Chief Medical Officer, Dr. Gupta will be responsible for designing and implementing clinical trials designed to test the efficacy of Poda's smoking cessation products. In addition, Dr. Gupta will also help coordinate the development of additional products and treatment strategies across a wide range of inhalable therapeutic molecules, as well as coordinating and overseeing the application process for Poda's products to achieve certification as approved medical devices for smoking cessation or the inhalation of therapeutic molecules.
VANCOUVER, BC, (informazione.it - comunicati stampa - varie)

As Chief Medical Officer, Dr. Gupta will be responsible for designing and implementing clinical trials designed to test the efficacy of Poda's smoking cessation products. In addition, Dr. Gupta will also help coordinate the development of additional products and treatment strategies across a wide range of inhalable therapeutic molecules, as well as coordinating and overseeing the application process for Poda's products to achieve certification as approved medical devices for smoking cessation or the inhalation of therapeutic molecules.

Dr. Gupta, newly appointed Chief Medical Officer for Poda, commented, "I am very pleased to be joining the Poda team as Chief Medical Officer. As a practicing medical doctor, I have numerous patients who desperately want to quit smoking, and in my experience, existing smoking-cessation products have not worked as well as I would have hoped. I am especially excited to study and develop a smoking cessation technology that not only uses a tapering nicotine dose that is very precise, but also addresses the oral fixation element at the same time. I believe the Poda system may potentially provide an extremely effective tool to help smokers quit, and I am very excited to coordinate the development and deployment of Poda's smoking cessation tools. In addition, I see numerous opportunities for the Poda system to potentially deliver a wide variety of inhalable therapeutic molecules for the treatment or relief of many different ailments or conditions. I look forward to working closely with the Poda team as we continue to develop effective medical applications for Poda's products and technologies."

Pursuant to the management agreement, the Company has granted an aggregate of 50,000 restricted share units (the "RSUs") to Dr. Gupta at a price of $2.42. The RSUs vest as follows: (a) 25,000 six months following the date of grant, and (b) 25,000 twelve months following the date of grant.

On Behalf of the Board,
Ryan Selby
CEO, Director, and Chairman of the Board

Poda Lifestyle and Wellness Ltd.
Toll-free North America: +1-833-TRY-PODA (879-7632)
Outside North America: +1-406-TRY-PODA (879-7632)
[email protected]
www.podalifestyle.com

ABOUT PODA LIFESTYLE

Poda Lifestyle is actively engaged in the global commercialization of HNB smoking products, which have the potential to reduce the risks associated with combustible smoking products. The Company has developed a patented HNB system that uses proprietary biodegradable single-use pods, which are both consumer and environmentally friendly. The innovative design of the Company's HNB platform prevents cross-contamination between the heating devices and the pods, eliminating all cleaning requirements and providing users with the most convenient and enjoyable potentially-reduced-risk smoking experience. Poda Lifestyle's HNB system is fully patented in Canada and is patent pending in 65 additional countries, covering over 70% of the global population. The Company's Poda Pods are the first and only cigarettes to have a completely closed end. This exclusive design entirely eliminates all cleaning requirements and provides a truly ashless HNB cigarette. Poda Lifestyle's fully patented system is truly one of a kind and solves the major pain-point that ALL other HNB products suffer from: daily cleaning requirements. The Company's flagship Beyond Burn™ Poda Pods contain a unique tobacco-free blend of pelletized tea leaves infused with synthetic nicotine, which provides adult smokers with a smoke-free alternative to their regular habit without sacrificing satisfaction. Beyond Burn™ Poda Pods have been expertly crafted to mimic the sensorial experience of traditional cigarettes without the smoke, without the smell, and without the tobacco.

FORWARD-LOOKING STATEMENTS

This news release contains "forward-looking information" within the meaning of applicable securities laws. Although Poda Lifestyle believes in light of the experience of its officers and directors, current conditions and expected future developments and other factors that have been considered appropriate, that the expectations reflected in this forward-looking information are reasonable, undue reliance should not be placed on them because Poda Lifestyle can give no assurance that they will prove to be correct. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements. The statements in this press release are made as of the date of this release. Poda Lifestyle undertakes no obligation to comment on analyses, expectations or statements made by third-parties in respect of Poda Lifestyle, its securities, or financial or operating results (as applicable). Poda Lifestyle disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

The Canadian Securities Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of the content of this news release.

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