Research and Markets - Global American Whiskey Market CAGR Growth of 6% by 2020 - Trends, Technologies & Opportunities Report 2016-2020 - Vendors: Sazerac, Kirin Brewery, Heaven Hill

The global American whiskey market is forecast to grow at a CAGR of 6% during the period 2016-2020.

Commenting on the report, an analyst from the research team said: One trend gaining popularity in this segment is new product launches. Companies are launching new products, which will help in driving the sales of American whiskey now and during the forecast period. This helps them gain a large consumer base and meet the growing demands of the market. Vendors are now also experimenting with new packaging and labeling designs, a major purchase criterion for consumers. In 2015, Jim Beam launched new Jim Beam Apple. Similarly, the Orphan Barrel Whiskey Distilling Company owned by Diageo released its Rhetoric 21-Year-Old Kentucky Straight Bourbon Whiskey in August 2015. Some other notable new product launches in 2015 were Diamond State Bourbon Whiskey by Painted Stave Distilling and Yellowstone, limited edition Kentucky straight bourbon whiskey by Limestone Branch Distillery.

According to the report, the growing cocktail culture will drive the global American whiskey market. The growing cocktail culture around the world has brought a significant increase in the demand for American whiskey. Bourbon is popular in the preparation of cocktails in bars and restaurants. With growing age and increase in their spending power, youth (18-29 years) will form a huge consumer group for cocktails. As a result, innovative cocktails will drive the global American whiskey market during the forecast period. Some of the popular bourbon cocktail tequilas are Bourbon Rickey, Brown Derby, Bourbon Old Fashioned, Bourbon Manhattan, Mint Julep, and Maker's Mark Collins.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned:

Report Structure:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by distribution channel

PART 07: Geographical segmentation

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

PART 15: Appendix

PART 16: About the Author

For more information about this report visit http://www.researchandmarkets.com/research/6dhv96/global_american

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